![]() Image courtesy Facebook In 2007, Facebook opened its platform, allowing undiscovered software developers to create applications for the Web site. |
Now, the company is taking its cultivation of new applications even further. In September 2007, Facebook founder Mark Zuckerberg announced the company has a $10 million pile of cash waiting for software developers who want to share their programs with Facebook. The company calls it the fbFund.
The grants range from $25,000 to $250,000, and a good idea could fatten a developer's bank account. The company hasn't announced any restrictions on the number of applications each developer can contribute, so potentially one developer could make a lot of money with a few applications. And while $250,000 isn't anything to sneeze at, the fbFund grants are actually just the tip of the iceberg.
As it turns out, the company is interested in providing more than grants -- it wants to serve as venture capitalists for the right application. Developers receiving grants from Facebook will not only get the initial cash, they will also maintain ownership of their programs. Facebook just wants first crack at providing the money needed to take the software and turn it into a viable start-up business.
It's a basement software developer's dream come true, and it's no coincidence that the offer comes from a former basement software developer. Zuckerberg seems like Willy Wonka, having sent out the gold-wrapped candy bars and waiting patiently in his chocolate factory for the arrival of someone like Charlie.
Of course, Zuckerberg is probably not secretly planning on handing over the keys to Facebook's front door. But with the fbFund, he has thrown out the traditional, frustrating search between venture capital and good ideas and simply put out notice of where the money can be found.
Facebook has attached only one stipulation to its fbFund: The company won't consider applications from any developer or company that has already accepted venture capital from another source. This satisfies two dilemmas. It spreads venture capital around to those who have been overlooked -- an example of infracaninophilia, or love for the underdog. The stipulation also keeps Facebook out of any sticky potential legal battles over who actually owns the software backed by Facebook's capital.
For unknown developers with good ideas and drive, Facebook's fbFund offer could prove to be a cash cow. But fbFund isn't the only way to make money online. Read the next page to find out some of the ways to earn a living on the Web.
This video from PodTech shows an interview with a Forrester analyst talking about the marketing impact of Facebook. |
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