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How Customer Service Works


Courtesy, Caring, and Willingness to Serve

If you were raised with basic good manners and along the way ever joined a service group, like the scouts or 4-H, then you've got the groundwork for providing great customer service. The foundation you need is one of courtesy, caring, willingness to serve, and an attitude that lets your customers know that you they matter-and that you care. There are skills and technologies that can help you put it all into practice, but don't get your head turned by all the whiz-bang tools that are out there. Great customer service has its basis in good manners. See? Mom was right.

These days it is fashionable for companies to refer to customer service as "customer retention," but that can lead to backwards thinking. To retain a customer, simply serve him and do it well. If you focus on retention you'll miss what is important, which is the customer and his or her needs.


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