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5 Tips for Unconventional Job Development


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Become an Expert

If you're unemployed, you have one tremendous advantage over just about everybody in the working world: time. Use it! Instead of spending eight hours a day scouring job sites and sending out resumes, channel that energy elsewhere. Focus on a company where your skills and experience would be a tremendous asset and then prove it.

Kevin Donlin, contributing co-author of "Guerilla Marketing for Job Hunters 2.0," is a big believer in the power of a well-written and well-researched white paper [source: Donlin]. Don't be intimidated by the fancy name; a white paper is simply a research report about a specific industry. Companies often solicit white papers from research firms to demonstrate a proven market niche for its products or services.

Focus your thoughts and energy on the industry in which you want to work. Read everything you can find about your target companies and their business plans. Expand your research into industry journals, online magazines, blogs and other industry news outlets. Look for a hot topic that affects the future direction of the industry, and then figure out how your target companies would be affected by those changes.

As Donlin suggests, contact the authors of relevant industry journal articles and blog posts and interview them about the topic of interest. Ask what they think "Company X" could do to best position itself in the shifting market. When it's time to write the paper, start with a summary of the hot topic, then highlight the best suggestions made by the industry experts, making sure to give them credit. If you feel confident, add your two cents at the end. You're the "expert," after all.