If you pay attention to the news, you're probably aware of the lengths to which people are going to get hired -- whether it's someone placing a "hire me" billboard ad near a heavily commuted interstate or a college grad wearing a "job wanted" sandwich board through the business district of his or her town. Sometimes, such ploys can backfire and damage a job-seeker's reputation. However, the creativity and enthusiasm required for such attempts can be applied on a smaller scale and actually help you stand out from other job seekers.
So, how can you draw attention to yourself in a creative way without coming across as a desperate kook? One way is to get creative with the company's product or theme. For example, if you're applying for a job with a soft drink company, you could mail your résumé rolled up in an empty, clean soda bottle. When coming up with such ideas, just make sure you never misuse the company's brand or make the mistake of using one of their competitor's products or slogans. You want to market yourself in a way that shows ingenuity, not ignorance.
Another tactic is to show the potential employer what you can do for them. For example, one job hunter wrote a business plan for a product of the company he was pursuing, while another candidate created a full graphics portfolio for a potential employer [source: CareerBuilder].
While you want to gain attention from businesses that are hiring, you don't want that attention to be negative. Rather, always do so in a way that highlights the qualities you can bring to your new job.
Keep reading for our top job-search tip.