Appendices
Appendix A - Financial Statements
Implementation Schedule/Milestones
Phase 1: IT Market
Phase 2: Telecommunications Market
Phase 3: Finance & Business Services Markets
Appendix B - Implementation Schedule and Milestones
Appendix C - Research and Development
Appendix D - Exit Strategy
Appendix B
Beta Testing Complete
March 2001
Product Availability
March 2001
Sales staff training
March 2001
Initial Sales Activities
March 2001
Retail Training
May 2001
Software Retail Sales
May 2001
Direct Mail Campaign
May 2001
E-mail Campaign
May 2001
Web Site Up/Promo Campaign
May 2001
PDA Retail
July 2001
PMI Promotion
July 2001
PMPDC Sponsorship
July 2001
Print Advertising Campaign
July 2001
IT National Conference Sponsorship
August 2001
IT National Conference Sponsorship
October 2001
IT Print Advertising Campaign ends
January 2002
Research into new product lines January 2002
New product development begins July 2002
Sales staff training
January 2002
Marketing/Promotion Campaigns
February 2002
Sales staff training
August 2002
Marketing/Promotion Campaigns
September 2002
Research into new product lines
January 2003
New product development begins
July 2003
Research and Development
Significant effort will be placed on research for future product development to continue to build on the PDAware product line. Research will be done both internally through our marketing department and through professional researching firms to determine customer needs outside of our current product offering.
Research into new product demands will begin in January of 2002. The new product development cycle will be scheduled to begin in July 2002 based on findings from the January research.
Exit Strategy
PDAware's exit strategy is to move toward an IPO, depending upon the current market, or acquisition by a larger software producer.


