The goal of any presentation is to sell the audience on an idea. It could be a pitch for investing in a new company, a plan for reorganizing a business or a proposal for a scientific research project. For the audience to understand the presentation intellectually as well as emotionally, it needs to be told as a cohesive narrative -- a story. The audience needs to know three things:
- Where we are now
- Where we want to end up
- How we're going to get there
Slides should communicate those three simple ideas backed by simple text statements, strong images and graphs. But in most cases, try not to get too heavy on the text aspect -- let the story you're telling play off the slides, and keep in mind, as we'll learn on the next page, seeing is believing.