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Please copy/paste the following text to properly cite this HowStuffWorks article:

Obringer, Lee Ann. "How Building a Business Identity Works." 01 January 2003. HowStuffWorks.com. <http://money.howstuffworks.com/biz-identity.htm> 07 November 2009.

Inside this Article

Introduction to How Building a Business Identity Works
What is Your Position?
Written Guidelines

The "Look"
Stationery
Marketing and Collateral Materials
See more »

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Introduction to How Building a Business Identity Works
What is Your Position?
Written Guidelines
The "Look"
Stationery