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by Lee Ann Obringer

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Please copy/paste the following text to properly cite this HowStuffWorks article:

Obringer, Lee Ann.  "How Building a Business Identity Works"  01 January 2003.  HowStuffWorks.com. <http://money.howstuffworks.com/biz-identity.htm>  10 February 2012.
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What's the real story?

Stuff They Don't Want You to Know Videos »
Stuff They Don't Want You to Know Videos »
Inside this Article
  1. Introduction to How Building a Business Identity Works
  2. What is Your Position?
  3. Written Guidelines
  1. The "Look"
  2. Stationery
  3. Marketing and Collateral Materials
  4. See more »
    1. Property Issues
    2. Voice and Style
    3. Lots More Information
    4. See all Marketing articles

Lots More Information

Consulting and Design Sites

  • Workplace Toolbox
  • Identity Creation for Business
  • CornerMark Logo Design
  • Bullhorn: Hire freelance designers to create your image
  • E-Lance: Hire freelance designers to create your image
  • EBusiness Logos.com: The business image experts
  • BizLOGO: Logo Design & Corporate Identity
  • Red Graphic Design Studio: Corporate Identity

Signage Links

  • SignResource: Sign, Identity & Image Programs

General Advice Links

  • Small Business Information from About.com: Business identity articles
  • AT&T Corporate Identity Guidelines: An example of how a large corporation standardizes their identity
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Inside this Article
  1. Introduction to How Building a Business Identity Works
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