Lots More Information

Related HowStuffWorks Articles

More Great Links

Sources

  • Prescription Drug Info. "In-game_advertising." http://www.prescriptiondrug-info.com/drug_information_ online.asp?title=In-game_advertising
  • Jaffe, Jospeh. "Advergaming Equals Attention." http://www.imediaconnection.com/content/1060.asp
  • Fuel Games. "Case Studies." http://www.fuelgames.com/casestudies/
  • Dobrow, Larry. "How To Play Games And Influence People: Advergaming Emerges As New Ad Option." http://publications.mediapost.com/index.cfm? fuseaction=Articles.showArticle&art_aid=5723
  • Hermansen, Arthur W. "Case Study: Advergaming For Private And Public Interests." http://www.gamedev.net/columns/events/ coverage/feature.asp?feature_id=92
  • Bertrim, Byron. "It's How You Play the Games." Marketing Magazine. http://search.ebscohost.com/login.aspx?direct =true&db=buh&AN=17169472&site=ehost-live
  • Williamson, Richard. "Blue-Chip Clients Choosing Blockdot for 'Advergaming.'" Adweek. http://search.ebscohost.com/login.aspx?direct= true&db=buh&AN=14132964&site=ehost-live
  • Belcher, James. "Will Consumers Pay for Advergaming?" http://www.emarketer.com/Article.aspx?1004314
  • Moltenbrey, Karen. "Adver-Driving." Computer Graphics World. http://search.ebscohost.com/login.aspx?direct= true&db=buh&AN=13539328&site=ehost-live
  • Arnold, Catherine. "Just Press Play." Marketing News. http://search.ebscohost.com/login.aspx?direct= true&db=buh&AN=13218188&site=ehost-live
  • Fattah, Hassan and Paul, Pamela. "Gaming Gets Serious." American Demographics. http://search.ebscohost.com/login.aspx?direct=true&db= buh&AN=6580965&site=ehost-live
  • Rawle, David. "Notes on Marketing and Communications." http://davidrawle.blogspot.com/2005_08_01_davidrawle_archive.html
  • Second Life. "Business Education." http://secondlife.com/businesseducation/
  • Prescription Drug Info. "Advergaming." http://www.prescriptiondrug-info.com/drug_ information_online.asp?title=Advergaming
  • Blum, Laura. "New Service Places Ads In Web Games." http://www.adweek.com/aw/search/article_ display.jsp?vnu_content_id=1003467695
  • MarketingVOX. "In-Game Dynamic Ad Network Launched." http://www.marketingvox.com/archives/2006/ 12/07/in-game-dynamic-ad-network-launched/
  • Wired. "Jargon Watch." http://www.wired.com/wired/archive/9.10/ mustread.html?pg=7
  • Wilson, Dr. Ralph F. "The Six Simple Principles of Viral Marketing." http://www.wilsonweb.com/wmt5/viral-principles.htm