Lots More Information

• How Web Advertising Works
• How Product Placement Works
• How Ad Slogans Work
• How Marketing Plans Work
• How Video Game Systems Work
• How 3-D Graphics Work
• How ROM Works
• How Joysticks Work
• How Neopets.com Works
• Can I make my living in Second Life?

More Great Links

• Blockdot
• Skyworks
• BrandChannel
• MS N Games
• Second Life

Sources

• Prescription Drug Info. "In-game_advertising."
  http://www.prescriptiondrug-info.com/drug_information_
  online.asp?title=In-game_advertising
• Jaffe, Jospeh. "Advergaming Equals Attention."
  http://www.imediaconnection.com/content/1060.asp
• Fuel Games. "Case Studies."
  http://www.fuelgames.com/casestudies/
• Dobrow, Larry. "How To Play Games And Influence
  People: Advergaming Emerges As New Ad Option."
  http://publications.mediapost.com/index.cfm?
  fuseaction=Articles.showArticle&art_aid=5723
• Hermansen, Arthur W. "Case Study: Advergaming For
  Private And Public Interests."
  http://www.gamedev.net/columns/events/
  coverage/feature.asp?feature_id=92
• Bertrim, Byron. "It's How You Play the Games."
  Marketing Magazine.
  http://search.ebscohost.com/login.aspx?direct
  =true&db=buh&AN=17169472&site=ehost-live
• Williamson, Richard. "Blue-Chip Clients Choosing
  Blockdot for 'Advergaming.'" Adweek.
  http://search.ebscohost.com/login.aspx?direct=
  true&db=buh&AN=14132964&site=ehost-live
• Belcher, James. "Will Consumers Pay for Advergaming?"
  http://www.emarketer.com/Article.aspx?1004314
• Moltenbrey, Karen. "Adver-Driving."
  Computer Graphics World.
  http://search.ebscohost.com/login.aspx?direct=
  true&db=buh&AN=13539328&site=ehost-live
• Arnold, Catherine. "Just Press Play."
  Marketing News.
  http://search.ebscohost.com/login.aspx?direct=
  true&db=buh&AN=13218188&site=ehost-live
• Fattah, Hassan and Paul, Pamela. "Gaming Gets Serious."
  American Demographics.
  http://search.ebscohost.com/login.aspx?direct=true&db=
  buh&AN=6580965&site=ehost-live
• Rawle, David. "Notes on Marketing and Communications."
  http://davidrawle.blogspot.com/2005_08_01_davidrawle_archive.html
• Second Life. "Business Education."
  http://secondlife.com/businesseducation/
• Prescription Drug Info. "Advergaming."
  http://www.prescriptiondrug-info.com/drug_
  information_online.asp?title=Advergaming
• Blum, Laura. "New Service Places Ads In Web Games."
  http://www.adweek.com/aw/search/article_
  display.jsp?vnu_content_id=1003467695
• MarketingVOX. "In-Game Dynamic Ad Network Launched."
  http://www.marketingvox.com/archives/2006/
  12/07/in-game-dynamic-ad-network-launched/
• Wired. "Jargon Watch."
  http://www.wired.com/wired/archive/9.10/
  mustread.html?pg=7
• Wilson, Dr. Ralph F. "The Six Simple Principles
  of Viral Marketing."
  http://www.wilsonweb.com/wmt5/viral-principles.htm