Gone are the days when owners of Internet companies could do their business in a bubble. OK, there probably was never a time when that could happen, but now it's definitely untrue. And it's all because of social media. If you're not active on at least one social media platform, you're ignoring thousands of potential customers. It's a critical chance to communicate with your competitors and customers. Social media activity is also a key factor in SEO — those crafty search engines like to see that you're building your brand through interaction with others in your field.
Your choice of platform will depend on your specific products and your comfort level with each platform. Think of Facebook as the starter program — it's a no-brainer to set up a page there. But Instagram might not be a good fit if you're selling software or something without strong visual appeal. Likewise, if you're not one for brevity or snappy comebacks, you might not want to be on Twitter. Whatever you do, though, the social media bandwagon is one you can't afford to miss.