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10 Tips for Maintaining a Professional Image Online

        Money | Work Life

4
Establish Your Expertise
The Internet is a great way for you to establish an identity as an expert.
The Internet is a great way for you to establish an identity as an expert.
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As you work to manage your reputation, be active online in ways that reflect well on you as a professional. You can pump up your reputation in unlimited ways.

Blog about topics that interest you and that establish you as an expert on a relevant subject. You don't have be the world's top expert -- just a well-rounded, trustworthy professional who puts thought and value into online content.

By providing valuable information that readers appreciate, you attract people who will re-post your information (with credit) and link to the content you created. This all drives more traffic to your content, whether it's a Web site, blog or other resource, and pushes your site closer to the top of Google results.

This betters your online reputation in a big way. What's more, search engine results will list your positive accomplishments ahead of more personal items.


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