Numerous restaurant chains have tried sports themes, including Slammin' Hank Aaron's Barbeque Stands and the Muhammad Ali-endorsed Champburgers [source: Young]. But the prototype combination of sports and fast food may have been Gino's Hamburgers, founded in 1957, the namesake of NFL Hall of Famer Gino Marchetti. Gino's was a hit with commercials featuring comedian Dom DeLuise as the "Gino's Genie," and with its "Ameche 35" burger sauce. The chain grew to 330 outlets in 1972. A decade later, Marriott bought the chain for $48.6 million and merged it into Roy Rogers [source: Voorhees]. Marchetti revived the name when he opened the first restaurant in a new chain in 2010.
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