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10 Awesome Ad Campaigns You've Never Heard Of

        Money | Marketing

7
Feed SA Grocery Carts
Looking down into this cart could make anyone cough up some money to help feed hungry children.
Looking down into this cart could make anyone cough up some money to help feed hungry children.
Courtesy Feed SA/TBWA South Africa

Feed SA is a South African charitable organization that operates food programs to the poverty-stricken in townships around the country. An astounding 90 percent of donations are pumped directly into the group's food aid programs, making it an extremely lean organization administratively [source: Feed SA].

Yet, that figure alone doesn't necessarily drum up financial aid to Feed SA. To increase monetary support among South Africans, the organization contracted South African agency TBWA/Hunt/Lascaris to create a jarring guerilla marketing campaign.

The agency created decals sized to fit a standard grocery cart that depict an impoverished child, hands held out, who appears to be huddled at the bottom of the cart. The cart's handle bears the tagline, "See how easy feeding the hungry can be?" [source: Adland]